NFA rebrand hero featuring the animated redesigned logo

Vorax

2020

Creative Direction

Visual Identity

Content Design

Vorax was a Brazilian esports organization created with the goal of building a distinctive and recognizable presence within the competitive gaming scene. From the beginning, the brand was designed to establish an identity capable of adapting across different games, communities, and areas of the organization.

Throughout 2020 and 2021, Vorax competed across multiple titles, building its presence in esports through different line-ups and a visual communication system designed to evolve alongside the organization.

Animated NFA brand identity introducing the platform as a next-generation esports experience.
my role

As Art Director since Vorax's creation, I helped shape its visual identity, voice, and positioning, developing the organization's creative language and adapting it across different line-ups and game titles.

NFA logo displayed within a geometric grid, highlighting the construction and structure of the new v
NFA logo displayed within a geometric grid, highlighting the construction and structure of the new v
NFA logo displayed within a geometric grid, highlighting the construction and structure of the new v
NFA logo displayed within a geometric grid, highlighting the construction and structure of the new v
NFA logo displayed within a geometric grid, highlighting the construction and structure of the new v
NFA logo displayed within a geometric grid, highlighting the construction and structure of the new v
NFA logo displayed within a geometric grid, highlighting the construction and structure of the new v
NFA logo displayed within a geometric grid, highlighting the construction and structure of the new v
NFA logo displayed within a geometric grid, highlighting the construction and structure of the new v