NFA rebrand hero featuring the animated redesigned logo

PMSL Americas 24

2024

Set Design

3D Design

Creative Direction

Event Design

The PUBG MOBILE Super League (PMSL) Americas 2024 brought together top teams from Brazil, Latin America and North America for a major regional competition in the PUBG MOBILE esports ecosystem.

Held in São Paulo, the championship featured 16 teams competing across the Spring and Fall editions, with both stages following the same event structure and visual environment. The competition served as a platform for regional talent, organizations and communities, while connecting the Americas scene to the broader PUBG MOBILE competitive circuit.

Animated NFA brand identity introducing the platform as a next-generation esports experience.
my role

As Creative Art Director, I led the scenography design for PMSL Americas 2024, overseeing the creative direction, 3D development, renders and technical documentation. The project involved translating the event's visual identity into a large-scale physical environment, balancing broadcast requirements and spatial composition.

NFA logo displayed within a geometric grid, highlighting the construction and structure of the new v
NFA logo displayed within a geometric grid, highlighting the construction and structure of the new v
NFA logo displayed within a geometric grid, highlighting the construction and structure of the new v
NFA logo displayed within a geometric grid, highlighting the construction and structure of the new v
NFA logo displayed within a geometric grid, highlighting the construction and structure of the new v