NFA rebrand hero featuring the animated redesigned logo

NFA Rebrand

2026

Creative Direction

Branding

Visual Identity

3D Design

Broadcast Design

Founded in 2019, NFA was created to professionalize and elevate the competitive Free Fire scene. What started as an independent league has evolved into one of the country’s leading esports ecosystems, bringing together tournaments, teams, players, creators and a community built around the game.

With a strong presence in Brazil and expansion into other markets, NFA has become a key force in the competitive Free Fire landscape — connecting communities, creating new opportunities and providing a stage for the next generation of talent.

Animated NFA brand identity introducing the platform as a next-generation esports experience.
my role

Creative Art Director. I was responsible for leading NFA’s rebrand from start to finish, from creating the new logo to developing the visual system and brand guidelines.

NFA logo displayed within a geometric grid, highlighting the construction and structure of the new v
NFA Brand applications across different formats
Three-dimensional NFA logo and custom brand icons exploring the identity through depth, light, and f
NFA rebrand color palette showcasing the core tones developed for the new esports visual identity.
Typography system created for the NFA rebrand, combining expressive display type with functional bra
MacBook displaying a website concept designed as part of the NFA rebrand digital experience.
Examples of NFA social media content extending the new visual identity across digital platforms.
NFA broadcast graphics — Map Pick screen
NFA broadcast graphics — MVP screen
NFA broadcast graphics — Main Broadcast screen
NFA broadcast graphics — Timer screen