NFA rebrand hero featuring the animated redesigned logo

MFAM Nickmercs vs Scump - UFC 2

2023

Art Direction

Graphic Design

Broadcast Design

MFAM: NICKMERCS vs. Scump — UFC 2 brought together NICKMERCS and Scump for a special competition inspired by the world of UFC, combining gaming, entertainment, and a live broadcast experience.

The project was developed to create a cohesive visual experience across different touchpoints, connecting the energy of the matchup to the event's identity both on screen and throughout the physical environment.

Animated NFA brand identity introducing the platform as a next-generation esports experience.
my role

As part of the Estars creative team, I contributed to the broadcast design and printed graphic applications for the event, helping extend its visual identity across different touchpoints.

NFA logo displayed within a geometric grid, highlighting the construction and structure of the new v
NFA logo displayed within a geometric grid, highlighting the construction and structure of the new v
NFA logo displayed within a geometric grid, highlighting the construction and structure of the new v
NFA logo displayed within a geometric grid, highlighting the construction and structure of the new v
NFA logo displayed within a geometric grid, highlighting the construction and structure of the new v
NFA logo displayed within a geometric grid, highlighting the construction and structure of the new v