NFA rebrand hero featuring the animated redesigned logo

Fluxo BGS 2022

2022

Creative Direction

Content Design

Broadcast Design

Event Design

Fluxo's presence at Brasil Game Show 2022 brought the organization's universe to one of Latin America's largest gaming events. The booth was developed as a space designed to connect the community with the brand, creating a physical experience that extended across different touchpoints.

The project brought Fluxo's identity into the event environment through a visual language applied throughout the space, combining physical elements, printed materials, and digital content across LED displays.

Animated NFA brand identity introducing the platform as a next-generation esports experience.
my role

My first experience leading a project at Fluxo. I was responsible for the creative concept of the booth and the development of all visual applications, from printed materials to content for the LED displays.

NFA logo displayed within a geometric grid, highlighting the construction and structure of the new v
NFA logo displayed within a geometric grid, highlighting the construction and structure of the new v
NFA logo displayed within a geometric grid, highlighting the construction and structure of the new v
NFA logo displayed within a geometric grid, highlighting the construction and structure of the new v