NFA rebrand hero featuring the animated redesigned logo

ACE Squad

2026

Web Design

Creative Direction

Visual Identity

Branding

ACE Squad underwent a rebrand to build a stronger, more distinctive identity aligned with the agency's positioning. The project focused on creating a visual identity system designed to work consistently across different platforms and touchpoints.

The new visual language extended beyond the brand identity into a new website developed in collaboration with BluePaper, creating a digital experience that brings ACE Squad's new positioning to life.

Check the website 🡥

Animated NFA brand identity introducing the platform as a next-generation esports experience.
my role

Responsible for ACE Squad's full rebrand, including the new logo, mascot, and visual identity, as well as leading the visual direction and design of the new website in collaboration with BluePaper 🡥

NFA logo displayed within a geometric grid, highlighting the construction and structure of the new v
NFA logo displayed within a geometric grid, highlighting the construction and structure of the new v
NFA logo displayed within a geometric grid, highlighting the construction and structure of the new v
NFA logo displayed within a geometric grid, highlighting the construction and structure of the new v
NFA logo displayed within a geometric grid, highlighting the construction and structure of the new v